Get success in your marketing strategies with predictive analytics3 / 25 / 19

Get success in your marketing strategies with predictive analytics

Predictive analytics allow to have a clearer picture of consumers purchasings behaviours, to thoroughly estimate their value and to evaluate the response to marketing incentives. doolytic has developed five solutions to help companies grow and retain their customer base:

  • Time to next purchase
  • Market Segmentation
  • Recommendation Engine
  • Promo Performance
  • Sales and Demand Forecast.


In competitive markets, such as Retail, firms should develop strategies aimed at the growth and the loyalization of customer base. Besides loyalty cards and points cards, one of the most strategic part of loyalty marketing – ables to generate value on the long term – is the analysis of available data.

Discover use cases and retail solutions here!

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Fixed Network Analytics doolytic Solution is a scalable solution that allows to analyze, integrate and aggregate a large amount of data.

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The new release of big data analytics application evolves both the back-end and front-end functionalities.

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Today, for Telco companies the Customer 360° approach is the cornerstone for all the activities and strategies devoted to the management of the customer base.